Just in time for the holiday shopping season, Toys R’ Us Inc. is rolling out an updated multi-channel customer loyalty program.

As part of the program, Rewards R’ Us members will have the opportunity to earn R’ Us dollars on qualifying purchases through special promotions. The first of the promotions enable active members to receive a $5 reward certificate for every $150 of merchandise purchased online or in a Toys R’ Us store from mid-October through Dec. 24, the retailer says.

Shoppers can sign up for the loyalty program online or in any of the retailer’s stores, including 585 Toys R’ Us stores and 262 Babies R’ Us stores in the U.S. Other perks of the program include exclusive member shopping nights, special e-mail campaigns with discount offers and automatic safety notifications by e-mail of products that have been recalled. At a dedicated web site RewardsRUs.ToysRUs.com shoppers can log in to manage their accounts, track their purchases and special promotions and find out about recalled products. Using the online system, members can also log in their store transactions to receive retroactive credit if they were unable to present their membership card at the time of purchase.

Once members register their accounts at RewardsRUs.ToysRUs.com, they receive a one-time, free shipping offer that can be applied to an order placed online, says Toys R’ Us, No. 43 in the Internet Retailer Top 500 Guide. We know that today’s consumers have many choices of where to shop and spend their discretionary income, said Toys R’ Us loyalty program director David Sims. The Rewards R’ Us program is a way to let our customers know how much we appreciate their business and to thank them by offering additional opportunities to find great values and enjoy special services in our stores.

Though the customer loyalty program was introduced to generate holiday sales, more perks will be added next year, the retailer says.