Montreal, Canada August 19, 2008 Reebok-CCM Hockey and iCongo, Inc., a North American leader in e-commerce solutions, announced today that Reebok-CCM Hockey has implemented iCongo’s business-to-business e-commerce platform.

iCongo’s ICE3 TM suite of collaborative e-business systems are now enabling Reebok-CCM Hockey’s customers and sales reps to conduct their entire order entry and order management processes online. These systems include ICE3 TM business-to-business catalog and order entry system, ICE3 TM workflow system, online’ and offline’ sales force automation (SFA), ICE3 TM customer portal and ICE3 TM comprehensive suite of marketing and collaboration modules. The systems are fully internationalized including accessibility in multiple languages, product catalogs by country and multi currency support.

We selected iCongo’s comprehensive suite of business-to-business e-commerce systems based on the richness and completeness of their e-commerce platform, the depth and flexibility of their e-commerce systems and their strong industry experience, said John Bissert, Director of Sales, Reebok-CCM Hockey U.S., Inc. After going live with iCongo’s B2B e-commerce platform, we are now offering our customers the systems required to obtain important up-to-date product information and the ability to place and track orders more quickly and efficiently online, 24×7. At the same time, the systems are lowering our order processing costs and improving ordering efficiencies and improving services to our customers; enabling us to more effectively communicate and collaborate with our customers.”

Reebok-CCM Hockey’s sales representatives are now improving the speed and efficiency of their sales efforts by using the ICE3 TM online’ and offline’ SFA system. By using the SFA System, reps are able to receive the latest product and customer information, enter orders on behalf of their customers both online or offline and electronically transmit sales orders while on the road. The reps are also able to place booking orders (future orders) using the system’s specialized booking order functionality.


iCongo’s B2B platform is allowing us to deliver to our customers improved services and efficiencies, said Giovanna Di Ielsi, Director, E-Commerce and MIS for Reebok-CCM Hockey. For example, a consumer can now walk into a sporting goods store on the weekend looking for a specific Rbk hockey stick, and if the item is not in stock, the retailer can place the order right on the spot and guarantee delivery to their customer.

“We are proud to have installed our end-to-end e-commerce platform for Reebok-CCM Hockey” said Irwin Kramer, Chief Executive Officer at iCongo. “Our Internet based solutions are empowering Reebok-CCM Hockey with e-commerce and order management systems designed to support and grow the company’s global business.

About Reebok-CCM Hockey
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world’s largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Rbk Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League and several NCAA and national teams.


About iCongo
iCongo, Inc. is a leading developer of e-business systems and software that enable companies to effectively and efficiently transact business over the Internet. iCongo’s solutions include business-to-business e-commerce platform, catalog and e-procurement systems, online sales force automation, retail e-commerce and online marketing system. iCongo’s clients include many world-renowned retailers and brands. For more information, visit iCongo at

For more information, contact:

iCongo, Inc.
Joshua Ostrega
EVP – Business Operations


Reebok-CCM Hockey
Giovanna Di Ielsi
Director, E-Commerce and MIS