August 14, 2006: ST. LOUIS, MO Nu-Era has developed online boutique stores to reach out to niche customers in specialty retail clothing markets.

Nu-Era is one of the largest US-based providers of retail supplies and fixtures. The company provides everything from Mannequins and display racks to hat boxes and security cameras. Nu-Era has now created specialty supply boutiques within its website,, for clothing stores that serve a particular audience of men, women or children.


One of the hassles of online shopping is that it is time consuming to wade through pages and pages of products just to find the ones you need, Nu-Era Marketing and eCommerce Director Chris Weis said. These boutiques give clothing retailers a one-stop-shop for the exact products that are of interest to them.

According to Weis, the new clothing store supply boutiques are just the latest in a line of specialty stores Nu-Era has built at the site. They also have boutiques to serve dollar stores, shoe stores, and jewelry stores.

In retail supply it is important to be sensitive to your customer’s hectic and demanding schedule. According to Weis, Nu-Era is constantly on the lookout for ways to make their retailers lives easier and does their best to adapt to the changing set of needs that is inevitable with their customers.


Our specialty stores allow us to accomplish something for our customers that could never be done outside of eCommerce, Weis said. It would be like walking into a general merchandise store and having all of the departments you’re interested in, moved to the front of the store.

Nu-Era plans to add more specialty stores in the near future to serve music and video stores, grocery stores, convenience stores and restaurants.


Nu-Era and are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products and customer-oriented service since 1949. For more information, visit them online at


Pat Watters
KolbeCo Marketing Resources
2121 Collier Corporate Pkwy
St. Charles, MO 63303
[email protected]