Former McClatchy Company Exec to Head Strategic Initiatives, Client Development
CHICO, Calif. Travidia Inc., the market leader in Internet marketing services for newspapers and retailers throughout North America and Europe, today announced the appointment of James A. Green as Vice President of Strategic Initiatives.
Green, who has more than 15 years of retail and media marketing experience, will manage Travidias corporate initiatives and client development. He will begin work on Oct. 1.
Green most recently served as president of Nando Media, the national Internet services division of The McClatchy Company. While with Nando, he led the transition to a web-services hub for various newspaper companies. In doing so, he helped media companies achieve significant revenue growth through creative marketing programs. The addition of Green reinforces Travidias position as a strategic partner to newspapers and retailers.
James brings with him a very clear understanding of the changing media and advertising marketplace, said John Strisower, CEO of Travidia. He has a strong track record of success in bringing marketing solutions to newspapers and retailers. Were fortunate to have someone of James unique background to help our customers grow their business.
Im thrilled to be joining a dynamic company like Travidia during this exciting time, Green said. They have solid products and a strong management team with many great initiatives under way and near completion. My top priority will be to help John and the company translate newspaper and retailer needs into action.
Green is an active participant in the Newspaper Association of Americas diversity efforts and is currently a board member of The National Association of Minority Media Executives.
About Travidia Inc.
Travidia Inc. is a leading provider of Internet marketing management and Internet-based preprint advertising services for brand-name Global 2000 retail advertisers including: Lowes Home Improvement, Petco, OSH, Red Lobster and major newspapers including: The San Francisco Chronicle, The Houston Chronicle, St. Louis Post-Dispatch, The Dallas Morning News and all 32 Knight Ridder newspapers. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.
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Bill Halldin
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bill@halldinpr.com