Novator e-Commerce Powers Shops Selling, Terminator 3: Rise of the Machines, Lord of the Rings, and Harry Potter Movie Memorabilia
TORONTO, July 3, 2003 – Novator Systems Ltd. announced today it is providing its e-commerce services and support to movie memorabilia shops managed by New Line Cinema. New Line`s online shop, NewLineShop.com, is home to collectible merchandise from blockbuster films including The Lord of the Rings trilogy and the Austin Powers series. New Line, a sister company of Warner Bros. under the AOL Time Warner umbrella, also manages WBShop.com, the official Warner Bros. online shop. WBShop.com features merchandise from Harry Potter, Looney Tunes, and other leading Warner Bros. Studios properties. Launching today is Terminator3Shop.com, the official online shop of Terminator 3: Rise of the Machines, which offers the widest selection of licensed memorabilia for the film.
“Our first online shop opened in 1996, and Novator has been an outstanding partner since we began working with them last fall. Their technology and support has had a great impact on our business, ” said Nevin Shalit, Senior Vice President New Media Projects for New Line Cinema. “We`ve seen improvement in average order value and conversion rates, and have experienced none of the site slowdowns we`d grown accustomed to during peak periods of a movie`s initial release.”
Using Novator e-Commerce- an outsourced e-commerce solution that provides full-service capabilities ranging from strategy and design to engineering and operations – New Line Cinema has begun building online shops dedicated to individual films, giving each film`s fans a unique user experience while increasing each film`s individual brand awareness. This can be seen at Terminator3Shop.com, which extends the look and feel of Terminator3.com, the site built to promote the movie`s release in theaters on July 2nd.
“We`re excited to be partnering with New Line Cinema at such a pivotal time in the development of their online strategy,” said Mark Fox, CEO of Novator. “Novator`s goal is to help companies like New Line Cinema be more profitable by continually working with them to improve their online shops.”
The Novator e-Commerce solution provides high-transaction-volume sites with a powerful e-commerce engine that maintains high levels of scalability and service. In addition to working with New Line on its `dedicated site` strategy, Novator develops each site to be fault-tolerant under normal and burst-demand use, such as around the launch of a highly anticipated film like Terminator 3: Rise of the Machines. Novator is also providing 24 x 7 support, ensuring each New Line site runs optimally.
Novator e-CommerceT provides New Line with other advanced tools, including website analytic capabilities such as administrative search results control. In addition to allowing New Line to mine through most-searched for keywords, the system can identify search problems and help New Line correct them. For example, New Line customers who misspell Lord of the Rings characters such as `Gandalf,` `Arwen,` and `Legolas` will now see correct search results so they can complete their purchase. This enhances customer satisfaction and leads to an increase in sales.
About Novator
Since 1994 Novator has helped companies such as FTD.com and New Line Cinema increase their online revenues and build customer loyalty. Novator provides e-commerce & customer care solutions and software that increase revenues, maximize customer satisfaction, and reduce costs. The company`s offerings include Novator eCommerce, a complete, outsourced e-commerce solution that provides full-service capabilities ranging from strategy and design to engineering and operations; and Novator Customer Care, a software solution that naturally interacts with people to answer between 50 to 80 percent of customer service inquiries across voice, chat, and e-mail channels.
More information on Novator`s products and services can be found at www.novator.com.
About New Line
Founded in 1967, New Line Cinema is the entertainment industry`s leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of AOL Time Warner Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units.
Novator and the Novator logo, Novator eCommerce and Novator Customer Care are trademarks of Novator Systems, Ltd. All other products or companies mentioned are trademarks or service marks of their respective owners. Novator Systems, Ltd. 364 Richmond Street West, Suite 300, Toronto, Ontario, Canada M5V 1X6. Tel 416-260-5131. Fax 415-260-5121. www.novator.com.
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